In 2009 Eric Alt created The Alt. haircare line with chemists in California.
A safe, clean, Environmentally friendly, cruelty free product line was born. The products leave your hair healthy, shiny and manageable.
“I saw a need to simplify haircare”.
At the Eric Alt Salon we use Alt. Haircare as our preferred styling tool. All products are available for purchase in our boutiques.
Alt. Haircare Store